Once this is done, you can move on to selecting a theme for your blog. It’s a good idea to use your brand’s logo as the profile picture on all these channels, as this will make it easier for your followers on other social media platforms to find you.
Make sure that the profile picture that you choose is consistent with the one that you’re using on other channels, such as Facebook or Twitter. If that isn’t available, you could also try to get a username corresponding to your website URL. When selecting a username, try to get an exact match for your brand’s name.
Now, all you need to do is to enter your email address, choose a username, and then select a password. Just visit the homepage, and then click Get Started. Signing up on Tumblr is extremely simple. Great, you now have a strategy ready for your Tumblr marketing efforts! Creating and optimizing your Tumblr account With this information, you’ll be able to come up with your posting strategy, including things like: If you know who your target audience is, and the goal that you’re trying to achieve, you’ve done half your work. However, you can also choose any of the other goals depending on what your business needs. Given the nature of the channel and the behavior of its users, building brand awareness would be a natural for any business here. What do you want to achieve through marketing your brand on Tumblr? There are many goals that you can set for yourself, such as: You’ll also need to set your marketing goal. You could also take a look at the profile of your current users, and use that data to craft your target audience, as well. This will help you target your content more accurately. Try to get a complete profile of your customer, including things like age, gender, income level, interests, and even hobbies. Here are some things that you’ll need to keep in mind while creating your strategy for Tumblr: Set your target audience and goalsĪs with any other network, one of the first things that you’ll need to do before working on your Tumblr marketing strategy is to define your target audience and your goal.įor your target audience, I’d recommend that you create the persona of your “ideal customer.” Get as specific as you can when you do this. Where do you start? What kind of content do you post? What should your focus be on? Thankfully, it doesn’t have to be difficult-in fact, if we keep our eyes on some of the basics and then build a strategy around it, we’ll find it quite straightforward to navigate. Given how inherently different Tumblr is from other social media platforms, devising a marketing plan for the network can seem daunting. That is the kind of content that you should focus on if you’re going to establish your brand here.
#Favorite text posts tumblr professional
While you can use a professional tone and be successful on networks like LinkedIn or Facebook, the Tumblr community rewards creativity and humor. If you’re going to build a presence on the channel, however, you should keep in mind that the content you create has to be slightly different from the other networks. The site would work well regardless of the gender you’re targeting, as the demographics sit at 50% each. Tumblr would work well for a brand that’s targeting a younger audience-close to 70% of the userbase are between the ages of 18-34. It will depend on the audience that you’re targeting and the kind of content that you want to post. Whether your brand should be on Tumblr is a question that only you can answer. The amount of control you get is unparalleled, and you can easily find Tumblr blogs that look absolutely nothing like each other. What makes it different from the networks that you know? Tumblr will allow you to customize the color, theme, and layout of your blogs.
#Favorite text posts tumblr free
It’s free to join, and allows users to create multiple blogs, and post various types of content, such as text, images, quotes, links, and even music or video. Tumblr is essentially a microblogging social media platform, designed with an emphasis on sharing content. In fact, Tumblr claims that its users actually spend more time on the website than they do on Facebook or Twitter.īut what is Tumblr really? And is it a good idea for your brand to invest in the network at all? Consider this: Tumblr, at one point, had over 738 million unique visitors worldwide. Among them, Tumblr has slowly been rising in popularity over the last few years. While these three networks have dominated much of the discussion-and traffic-online, many brands have started looking at other social channels as viable marketing platforms, as well.
When it comes to social media marketing, the instinctive reaction is to think of popular networks, such as Facebook, Twitter, and Instagram.
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